Promotional Strategies of National Culture Internalization Based on PageRank Algorithm

Abstract

Globalization from modernity has linked the global with the local in a complicated way. In the process of modernity, China national regions are not only characterized by homogenization of cultures, but lay more emphasis on heterogeneity and peculiarity of cultures along with cultural industrialization. Paradoxically, the emphasis of heterogeneity adopts a unified model leading to homogenization of diversified cultures. Meanwhile, when facing modernity, the local has to strengthen place identification and ethnic identities with the reconstruction of its own culture as well as reassessment and reconfirmation of its own identity. Based on defect analysis and derivation of PageRank algorithm, the improved algorithm of PageRank algorithm—PRS algorithm with the connection of characterizations of reboot and sparsity network’ smoothness is proposed in response to particularity of friendships among users in social network. It turns out that PageRank algorithm tends to measure something on a standard of computing the number of income links while PRS algorithm tends to do that on comprehensive situation. In the social network, PRS algorithm is more suitable for calculating the influence of users.