Applying Data Analytics for Innovation and Sustainable Enterprise Excellence

Abstract

There is an irreversible trend toward the criticality of big data analytics’ capability and exercise thereof so that rather than exclusive use of traditional ‘data-driven decision-making’ approaches, sustainable—organizational—excellence will often demand focus on more computationally intensive data and information generation, collection, extraction, and interpretive procedures that—when added to traditional data-driven methods—yield the area of sustainable enterprise excellence referred to as enterprise intelligence and analytics.