Influence of Drivers for Store Choice on Store Selection and Loyalty

Abstract

The present research work aims at finding out key drivers that influence store choice. It also aims to study their influence on store loyalty. On analysis it was found that the drivers responsible for store selection are not equally responsible for the selection of store format, i.e., old or new. Besides it is concluded that an average consumer of urban Uttarakhand is not loyal to any type of store format. The results of the present article will give the retailers enough idea about the various dimensions toward which they should be more attentive as the phenomenon of organized retailing is gaining momentum in India.