Sheep wool production in the extreme south of Brazil: Challenges of a value chain construction

Abstract

This article analyzes the productive activities related to the sheep wool production from the perspective of two organizations located in Jaguarão-RS, south end of Brazil. The objective was to identify the central challenges faced by the social actors from the organizational point of view, as well strategies of commercialization and value aggregation. The research was achieved through semi-structured interviews. The challenges are to qualify the product to meet rigorous markets and build a cooperative spirit that surpasses the individualistic action in the region.