PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY

  • Nugraheni R
  • Dirgantari P
  • Widjadjanta B
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Abstract

The purpose of this research is to find out the influence of e-service quality and perceived value on customer loyalty in member of online retail Alfacart in Jawa Barat. A total of 200 respondents were using probability sampling. A questionnaire was used a research instrument to collect data from respondents. The analisis technique used is a verification technique using of structure equation model (SEM). The research shows that e-service quality and perceived value has an influence on customer loyalty

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APA

Nugraheni, R., Dirgantari, P. D., & Widjadjanta, B. (2020). PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY. Journal of Business Management Education (JBME), 4(3), 81–90. https://doi.org/10.17509/jbme.v4i3.22562

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