On Early-Stage Start-Ups

Abstract

In this chapter, which comprises a series of eight product innovation case studies, compares the approaches of various designer-inventors to managing IP. The case studies range from music instruments to healthcare products. The chapter examines the inventors’ perceptions of the significance of IP in conjunction with other key business development factors. This discussion of the conditions within which design-led start-ups develop, is followed by an in-depth analysis of the key business development attributes including IP such as patents, design rights, and trade marks, as well as finance, complementary assets, and market-related factors. This generates an understanding for the development principles behind the individual start-ups, which are analysed in comparison to each other, and in consideration of the degree to which the businesses have grown in terms of value. The chapter culminates in the development of a reference framework.