Communication of and for public services

Abstract

Communication has become increasingly important within administrations. Compared to private companies, the communication of public organisations is much more varied: the range of functions is very wide (service delivery, maintenance of social cohesion, dialogue between institutions and citizens, etc.) and the types of communications are more extensive, ranging from communication about citizen’s rights and obligations, communication as instrument of public policy to communicate about projects. In addition, public communication will become even more complex with increasing demand for information, increased participation of citizens in the debate and a growing number of media to conside.