Skip to main content
Book Chapter

Be Digital

  • Bourne C
DOI: 10.1007/978-3-031-13956-7_3
N/ACitations
Citations of this article
9Readers
Mendeley users who have this article in their library.
Get full text

Abstract

… This chapter situates the PR profession amidst the many promotional fields vying for … repeatedly demanded content production skills, including copywriting. The PR roles in the data set …

Cite

CITATION STYLE

APA

Bourne, C. (2022). Be Digital (pp. 51–80). https://doi.org/10.1007/978-3-031-13956-7_3

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free