The Success of Socialization Vaccination Program Policies in DKI Jakarta Through Social Media

Abstract

This paper aims to see the success of the socialization of the COVID-19 vaccine program policy from the DKI Jakarta Provincial Government. This study analyzed data from #vaksindulu created by the Twitter account of the Jakarta Special Capital Region (DKI) Provincial Government (@PemprovDKIJakarta) which is a form of socialization of the COVID-19 vaccine through social media. This research used descriptive qualitative research. Data analysis was implemented using NVivo 12 Plus software, data retrieval from #Vaksindulu created by the DKI Jakarta Provincial Government Twitter account via NCapture from NVivo 12 Plus with Web Chrome. The data was the content of vaccine socialization taken from the Twitter account @PemprovDKIJakarta with the hashtag #vaksindulu. The results found that the highest use of #vaksindulu was from June to August. The DKI Jakarta Provincial Government’s strategy most often used socialization mechanisms, socialization materials, collaboration socialization, and participation. The DKI Jakarta Provincial Government, in its socialization orientation, communicates more often with government sectors than the private sector and NGOs. This research will be a benchmark for the success of the DKI Jakarta Provincial Government’s socialization through social media and can be a reference for further research.