Corporate social responsibility in the united arab emirates: Principles and communication strategy

Abstract

This study aims to identify the factors and principles upon which social responsibility (CSR) has been established in the UAE. Despite the recent introduction of CSR in the UAE, beginning in the early 2000s, the initiative has expanded in the Middle East and internationally into an active and innovative experience through various programs. The UAE experience is unique in the Arab region because it combines the specificity of the local community with the requirements of globalization, the market economy, free trade, economic competition, and e-governance. The Dubai Chamber CSR Label, launched in 2010, is one of the most important initiatives to lead organizations into adopting sustainability and CSR programs. The conceptual paper also discusses the communication strategy adopted by the organizations in the UAE to introduce programs and plans for sustainability and CSR.