An exploratory analysis of KPI in mobile social battle games

Abstract

The mobile social game business has gained a position in the mainstream of the mobile service industry during the last couple of years. Social battle gaming has become one of the more popular domains and plays a leading role in the revenue-generating engines of mobile social games. Social games are like living creatures and in order to keep them healthy, it is crucial to make daily optimizations through an intensive Plan-Do-Check-Action (PDCA) cycle. However, the key performance indicators of social games are hidden as company secrets. In this paper, I attempt to parse the KPIs of the mobile social games in order to build systematic approach toward mobile social game business engineering. © 2012 Springer Science+Business Media.