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Measuring the Purpose Strength

  • Lleo A
  • Rey C
  • Chinchilla N
Springer International Publishing, (2019), 119-130
DOI: 10.1007/978-3-030-17674-7_10
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Abstract

How are leaders to assess whether or not the purpose of the business is truly common and deeply shared? To be able to answer such questions, it is crucial we have a perspective that allows for the gathering of our employees’ thoughts and feelings, a system that...

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Lleo, A., Rey, C., & Chinchilla, N. (2019). Measuring the Purpose Strength. In Purpose-driven Organizations (pp. 119–130). Springer International Publishing. https://doi.org/10.1007/978-3-030-17674-7_10

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