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A Theory of the Boundary-Spanning Marketing Organization

  • Hult G
DOI: 10.1007/978-1-4614-3819-9_2
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Hult, G. T. M. (2011). A Theory of the Boundary-Spanning Marketing Organization (pp. 7–24). https://doi.org/10.1007/978-1-4614-3819-9_2

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