Social media sites privacy concerns: Empirical validation of an instrument

Abstract

This study attempts to empirically validate a social media sites privacy concerns instrument with six constructs (collection, secondary usage, errors, improper access, control, & awareness). Each construct includes three designated items/variables. Data were collected from 157 participants and analyzed using exploratory factor analysis. The results indicated that all six constructs of the instrument were reliable to measure social media sites privacy concerns of users. Recommendations for future research are provided.