ANALISIS KUALITAS PELAYANAN KEPERAWATAN DENGAN LOYALITAS PASIEN DI RSU BAHAGIA MAKASSAR

Abstract

This study aims to determine the relationship between the quality of nursing services and patient loyalty at the Bahagia Makassar Hospital. This study uses a cross sectional method. The sample was chosen by purposive sampling technique as many as 77 respondents in the inpatient room of RSU Bahagia Makassar. Data collection is done through a questionnaire with a Likert scale. Data were analyzed by univariate, bivariate using Chi Square test. The results showed that there was a relationship between responsiveness (ρ = 0,000), assurance (ρ = 0,000), and empaty (ρ = 0,000) with patient loyalty in the inpatient room of RSU Bahagia Makassar and there was no correlation between reabillity (ρ = 0.090) and tangible (ρ = 0.090) with patient loyalty in the inpatient room of RSU Bahagia Makassar. Empaty has the most close relationship with patient loyality in the inpatient room. For this reason, it is recommended for nursing management of Bahagia Makassar Hospital to maintain the attitude of respondents who are already good, it is necessary to make efforts to improve service quality continuously.