NOP Innovation as Ethos: Moving Beyond CSR and Practical Wisdom in Innovation Ethics

Abstract

In this chapter, I philosophically reflect on the management of corporate respon- sibility in the case of innovation. I first set the scene by contrasting responsibility in corporate social responsibility (CSR) and innovation ethics, and arguing that classical conceptualizations of backward and forward looking responsibility are inappropriate in the case of innovation. Next, I introduce the concept of respon- sible innovation as a lens to understand the management of corporate responsi- bility in the case of innovation and show that the notions of virtue ethics and practical wisdom are inappropriate for understanding what is at stake in innova- tion ethics, because the notion of practical wisdom is at odds with the nature of innovation. I conclude this chapter by proposing a concept of action-based responsible management of corporate innovation, which will be framed in terms of innovation as ethos.