Exploratory comparison between consumers of China and developed countries in mobile-commerce

Abstract

This paper is to specify and compare the determinants of individual adoption of mobile commerce between in China and developed countries. An random survey with more than 300 samples was conducted to collect data based on Unified Theory of Acceptance and Use of Technology (UTAUT). This model is tested with mobile device users whoever have used or not used m-commerce before. T test was used for the comparison. It finds perceived innovation is influencing developed countries consumers to adopt m-commerce, but not working in China, even it is an affective factor; and social influence has an opposite effect on these two groups. This comparison with UTAUT is in a cross-cultrue view while introducing new variabilities. © 2012 Springer-Verlag GmbH.