• The different subcultures within the branches of MNCs have as much impact on its functioning as the corporation's home and host cultures, but are less likely to be considered significant. • Taking as a case study the matrix integration of the London branch of a German MNC, I examine the reasons for, and results of, its managers' failure to take this internal diversity into account. [ABSTRACT FROM AUTHOR]
CITATION STYLE
Moore, F. (2003). Internal Diversity and Culture’s Consequences: Branch/Head Office Relations in a German Financial MNC. In Management and International Review (pp. 95–112). Gabler Verlag. https://doi.org/10.1007/978-3-322-90995-4_6
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