The Adoption of mHealth Apps Testing the UTAUT Model with Gamification Impact

Abstract

The rising movement in technology led to an increase in mobile health (mHealth) applications (apps). Users are adopting these applications for several reasons, however, there is still no consensus on which factors affect user’s adoption the most. This study aims to identify and prioritize factors affecting the usability of mHealth apps using Analytic Hierarchy Process. The main goal is identified first then six main criteria and twenty-three sub-criteria are selected from existing literature review based on the Theory of Acceptance and Use of Technology and Gamification framework. The findings suggested that trustworthiness is the most important factor among the rest, following that competition, hence users prefer the opportunity to compete with others. Additionally, learnability was found the third important factor as the easiness. Moreover, the results suggested that the users’ feelings of enjoyment lead to motivation hence adoption. These findings are important to articulate the adoption behavior of mHealth apps.