Enhancing Responsiveness for Mass Customization Strategies through the Use of Rapid Manufacturing Technologies

  • Wong H
  • Eyers D
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Abstract

Today, when more and more industries move towards creating markets of one, the satisfaction of increasingly individualized consumer demand is a challenge faced by many manufacturing organizations. Consequentially, this situation has led to a rapid growth in the...

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Wong, H., & Eyers, D. (2010). Enhancing Responsiveness for Mass Customization Strategies through the Use of Rapid Manufacturing Technologies. In Innovative Quick Response Programs in Logistics and Supply Chain Management (pp. 205–226). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-04313-0_10

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