Toward greater ecological intelligence in the United States: ten statements with statistics and commentary regarding ecolabels

Abstract

Those of us whose careers and personal lives focus on environmental issues do not want to admit any deficiency in ecological intelligence. Unfortunately, we have to face facts, and that includes me, which is part of the reason for writing this essay. Insufficient ecological intelligence results partly because of the phenomenon of information overload, but it is also due to the absence of systems, policies, or sometimes even intentions to make certain pieces of information open and public. Ecolabels are one way to remedy these problems. My own experience with the United States Green Building Council's green building rating system (Leadership in Energy and Environmental Design) and its success as a tool for transforming the building sector has demonstrated that these labeling programs can create massive market change. This essay aims 1) to pull together in one place a wide variety of statistics related to ecological intelligence, 2) to distill ten statements worth consideration regarding ecolabels, and 3) to advance a discussion on the trends, potential, and limitations of ecolabels in order to make doing the right thing by the environment and our health, for both individuals and organizations, much easier than it is now. © 2010 Wedding.