Abstract
In 2000, the U.S. Department of Health and Human Services (DHHS) identified overweight and obesity as a leading health indicator and called for a reduction in the proportion of children and adolescents who are overweight or obese to 15% by 2010 (DHHS 2001). Unfortunately, little progress has been made towards this goal and the 2007 – 08 data from the National Health and Nutrition Examination Survey (NHANES) indicate that approximately 32% of children and adolescents, ages 2 – 19, are overweight or obese.1
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CITATION STYLE
Desrochers, D. M., & Dahl, S. (2015). Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 608–610). Springer Nature. https://doi.org/10.1007/978-3-319-10912-1_197
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