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Book Chapter

Positioning the Current Development of China’s Wine Tourism Destinations: A Netnography Approach

  • Duan B
  • Arcodia C
  • Ma E
Springer International Publishing, (2019), 537-550
DOI: 10.1007/978-3-030-00437-8_33
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Abstract

Wine tourism in China, an emerging aspect of a new lifestyle, is offering great leisure and educational experiences. It is attracting both academic interest and industry investment, and is becoming an important part of the world wine tourism map. Currently, the Chinese wine …

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Duan, B., Arcodia, C., & Ma, E. (2019). Positioning the Current Development of China’s Wine Tourism Destinations: A Netnography Approach. In Wine Tourism Destination Management and Marketing (pp. 537–550). Springer International Publishing. https://doi.org/10.1007/978-3-030-00437-8_33

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