Consumer purchasing behavior: An empirical study of livestock products food

Abstract

Food consumption is not only measured by the quantity consumed but also by how consumers make decisions in purchasing food. This article studies consumer purchasing behavior in association with socio economics determinants with respect to selected livestock products foods. In this study, the primary data were collected by the structured questionnaire and conducted to 366 households' respondent. Simple statistical analysis such as descriptive statistical analysis, frequency distribution, cross tabulation, and analysis of variance analysis was used to assess socio-demographic factor and the consumers' purchasing decision for beef, chicken, and egg products. Results indicate that a higher income and educational level of consumers influences their decisions on expensive food such as beef while gender and education seems to have no significant impact on common food such as chicken and egg which are most frequently purchased from nearby markets even for chicken with delivery service are preferred by the respondent