A study on e-marketing and e-commerce for tourism development in Hadoti Region of Rajasthan

Abstract

Travel, Tourism and Hospitality industry is growing day by day. It is providing immense opportunities of growth and development to a destination, region, state and Nation. The rapid changes in Information Communication Technologies generated the demand of e-marketing, e-commerce and content marketing in travel, tourism and hospitality industry. No doubts that ICT developments are impacting the demand and growth of tourism and its products phenomenally on the globe. On the other hand the region like Hadoti of Rajasthan state which is highly rich in tourism is lacking behind in the usages of e-commerce-marketing and content marketing in promotion of the attractions and other itineraries. The paper tries to explore the benefits of using e-commerce-marketing and e-business model for the destination image building and promotion of tourism of the region. The paper showcasing the benefits of shifting from the traditional promotional techniques to adapt e-commerce tools and techniques for travel, tourism and hospitality industry of Hadoti region.