Exploitation and exploration underpin business and insights underpin business analytics

Abstract

The revolutionary development in the cognitive computing is connected with natural language processing. For example, the IBM Watson Personality Insights service is research-based and IBM’s intuition is that writing always reflects the author’s personality. The IBM Watson Personality Insights service provides a list of the behaviors that the personality is likely (e.g., treat yourself) or unlikely (e.g., put health at risk) to manifest. However, the usefulness of the objective insights has to figure out in the business context in where the organizations have to perform and conform they duties. Furthermore, the organizations have to predict the future outcomes within several business analytics. In this paper, the ideas around organizational ambidexterity (i.e., exploitation and exploration) are used to clarify the meaning of the objective insights. The objective insights increase the behavior-centric value propositions, as well as, decrease the number of stakeholder-centric business analytics.