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Employer Branding, Employee Value Proposition, and Employee Experience: New Approaches for People Management in Organizations

  • Mascarenhas B
Springer International Publishing, (2019), 97-103
DOI: 10.1007/978-3-319-97894-9_8
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Abstract

This essay covers a current hot topic in communications and people management—employer branding—and seeks to conceptualize it, analyze how classical brand positioning techniques can be applied to it and how it has the potential to move from a trend to a...

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Mascarenhas, B. G. (2019). Employer Branding, Employee Value Proposition, and Employee Experience: New Approaches for People Management in Organizations. In Strategic Employee Communication (pp. 97–103). Springer International Publishing. https://doi.org/10.1007/978-3-319-97894-9_8

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