I am too passionate: when and how identity centrality, role model and personal trait influence entrepreneurship intention

Abstract

This research aims to determine and measure how identity centrality, role models, and personal traits influence entrepreneurship intention. The study adds to entrepreneurship literature by revealing entrepreneurial purpose antecedents. At the same time, this study expands on role model regulation. When they live, meet, or work with their business role models, their entrepreneurial zeal and purpose will increase because, in most countries worldwide, successful entrepreneurs are increasingly respected by society. Becoming an entrepreneur is the dream job of adults worldwide. For this purpose, the paper applied Social cognitive theory (SCT) and Identification Theory to develop the hypotheses. As a result, identity centrality and personal traits have indirectly affected the intention to start a business through entrepreneurship passion. In addition, the role model has moderated the indirect relationship of identity centrality to entrepreneurship intention through entrepreneurship passion. It takes advantage of individuals who have business identities working with role models, they will be more likely to develop their skills and knowledge, from which they will further enhance their passion for business, and the result is to promote their entrepreneurship intentions.