Design for extreme scalability: A wordless, globally scalable COVID-19 prevention animation for rapid public health communication

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Abstract

To meet time-sensitive health communication needs during a global public health crisis, public health agencies need to explore simple, globally accessible messaging strategies and delivery platforms that lie outside of their comfort zones.

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Adam, M., Bärnighausen, T., & McMahon, S. A. (2020). Design for extreme scalability: A wordless, globally scalable COVID-19 prevention animation for rapid public health communication. Journal of Global Health, 10(1). https://doi.org/10.7189/JOGH.10.010343

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