Climate change arguably represents the most challenging environmental threat of our time, owing to its magnitude, complexity, and irreversible effects (European Commission, 2008; Moser, 2010). This issue has garnered increased attention since the late eighties (Nerlich et al., 2010). At first, a great deal of media and public debate centered on the existence of climate change; later, the discussion shifted to the origins of climate change and global warming, be it anthropogenic (ie, human-induced) or part of the natural cycle of the Earth's climate (Moser, 2010). Nowadays, there is general agreement in the scientific community regarding the existence and anthropogenic causes of climate change (Nerlich et al., 2010).
CITATION STYLE
de Frutos, N. G., & Egea, J. M. O. (2011). Environmental Information Influences on Pro-environmental Behaviour Aimed at Fighting Climate Change: Main and Moderating Effects. In Advances in Advertising Research (Vol. 2) (pp. 75–90). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_5
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