Changing the TV industry through user experience design

Abstract

This paper discusses a process used to enable the TV industry toward major changes around the consumption, navigation and sharing of content. A chronographic description of key milestones - from ethnographic research to concept design and customer impact - is provided. The illustrated case study is grounded in the context of a large silicon manufacturer, where notions of change-through-design, innovation and customer impact have distinct connotations and set boundaries, especially when compared with medium sized firms, original equipment manufacturers or academic contexts. © 2011 Springer-Verlag.