Government Communication - The Dubai and United Arab Emirates Ministry of Happiness: The Objective of the Creation of the Ministry of Happiness – Content Analysis

Abstract

This article presents a study based on government communication regarding the creation of the Dubai and United Arab Emirates Ministry of Happiness. Under the scope of this paper, from the news analysed, we have chosen that which reflects the main objectives of the creation of the Dubai and United Arab Emirates Ministry of Happiness. Using the technique of content analysis, through the use of webQDA software, the aim was to understand how the Government communicated those objectives. Consequently, the aim was to understand whether there was discursive consistency between the content of the text analysed and the message that the Government wished to convey. The results enabled us to identify emphasis on the Government’s objective of creating genuine and authentic happiness for the whole of society through the creation of this Ministry.