What do you see? Research on visual communication design to promote positive change for unorganized workers in Karnataka, India

Abstract

The principal objective of this paper is to indicate the role of inclusive visual communication design in development. This case study shows the research on semiotics with Unorganized Workers in a rural context in Karnataka. It demonstrates how images have to be specific to its cultural context to create awareness and stimulate positive change among mostly illiterate participants in a rural context. It demonstrates the learnings: a strategic approach of communication and the specific design and use of visual media as a tool to create awareness and stimulate positive change. These examples are relevant for social designers and people who deal with complex social problems and communication4development in a joint project involving several stakeholders and government agencies.