Design Thinking for Business Analysis

Abstract

This book is about a new validity-driven approach to business analysis. The approach uses design thinking and concept mapping, which work hand in hand to enable creative, new business concepts and processes. The focus is mostly on the business information side because that is where the long-lasting values of the business model(s) are kept. Design thinking for business development learns from the understanding of the business and creates (just like e.g. product designers do) a new or changed set of business concepts, which are valid from the business point of view. Validity and innovation are inseparable. There is a considerable amount of interest in “design thinking”. The context in this book is to facilitate creative thinking within business development. “Design thinking” of business concepts etc. is actually very similar to what designers do. Design is not just for products. This book adds business analysis to the growing list of design thinking approaches.