Applications of intelligent technologies in retail marketing

Abstract

Over the last two decades, various "intelligent technologies" for database analyses have significantly impacted on the design and development of new decision support systems and expert systems in diverse disciplines such as engineering, science, medicine, economics, social sciences and management. So far, however, barring a few noteworthy retailing applications reported in the academic literature, the use of intelligent technologies in retailing management practice is still quite limited. This chapter's objective is to acquaint the reader with the potential of these technologies to provide novel, effective solutions to a number of complex retail management decision problems, as well as stimulating more research and development of such solutions in practice.