Stimulating dialogue: Measuring success of the “Smoke free horry” campaign

5Citations
Citations of this article
32Readers
Mendeley users who have this article in their library.

Abstract

Smoke Free Horry was an anti-secondhand smoke media campaign that ran in Horry County, South Carolina in 2011 and 2012. The present study assessed the campaign’s ability to stimulate interpersonal dialogue about the campaign—specifically its four television public service announcements (PSAs)—as well as about other smoking-related topics, among a sample of 285 Horry County young adults. Survey data suggested talking about anti-smoking PSAs was related to subsequent discussion about smokingrelated topics and positive perceptions of the campaign’s effectiveness. PSAs using emotional appeals and that discussed the negative health effects of smoking/secondhand smoke were related to the most interpersonal discussions about smoking, secondhand smoking, and smoking bans. Implications for future anti-smoking campaign design are discussed.

Cite

CITATION STYLE

APA

Anderson, C., & Holody, K. J. (2014). Stimulating dialogue: Measuring success of the “Smoke free horry” campaign. International Quarterly of Community Health Education, 34(4), 331–349. https://doi.org/10.2190/IQ.34.4.d

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free