The Immediate and Delayed Effect of an Advertiser Funded Program on Consumers’ Brand Attitudes: A Field Study

Verhellen, Y., De Pelsmacker, P., & Dens, N. (2016). The Immediate and Delayed Effect of an Advertiser Funded Program on Consumers’ Brand Attitudes: A Field Study. In Advances in Advertising Research (Vol. VI) (pp. 229–240). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10558-7_18