Implementation and measurement of shared value creation strategies: Proposal of a conceptual model

Abstract

Creating shared value (CSV) is a strategic approach that links economic value creation with social and environmental contribution. Despite the popularity of the concept, a clear approach to the construct and its measurement needs further research. This study analyzes and proposes the factors that condition the development of social/environmental strategies by companies that influence shared value strategies and their effects on social, environmental, and economic benefits. The analysis of the literature complemented by a qualitative analysis has allowed us to justify the construct and its dimensions. We propose a conceptual model that considers the main dimensions of the concept and formulate, pending verification, a measurement instrument for CSV strategies.