Electric vehicles in India: Market analysis with consumer perspective, policies and issues

Abstract

Early in the 21 st century, new companies were formed to take advantage of the absence of the large car manufacturers in the EV market, such as Tesla Motors in the U.S, Think in Norway, BYD in China and REVA in India. Globally all these new manufacturers had released one or more EV models and changed the equation of Auto Industry. Looking into Indian Scenario, still, long way to go, the paper presents the current Indian EVmarket, market players in two and four-wheeler with recent developments along with the current status of Indian road transportation. Policies and initiatives of government are discussed. A case study is presented with consumer's perspective to understand ground reality. Tariff for EV charging is discussed. Challenges for Indian market growth, policies, and promotions required are discussed with feasible options along with global scenario.