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Analysis of Luxury Brand and Consumer Psychology

  • Siyao L
Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) (2021) 178
DOI: 10.2991/aebmr.k.210601.008
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Abstract

… Young consumers pay more attention to the pursuit of fashion and personality and have more … This kind of consumer does not care about whether he really needs it or not. What they pay …

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Siyao, L. (2021). Analysis of Luxury Brand and Consumer Psychology. In Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) (Vol. 178). Atlantis Press. https://doi.org/10.2991/aebmr.k.210601.008

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