This study considers the relative influence of black and white husbands and wives in purchasing decision-making behavior for various product categories. This study attempts to develop a more accurate consumer profile of blade families. Comparisons are made between black and white families based on social class.
CITATION STYLE
Pegues, D. C. (2015). Purchasing Decisions among Black and White Families for Selected Products in Durham, North Carolina. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 30–36). Springer Nature. https://doi.org/10.1007/978-3-319-17395-5_7
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