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Book Chapter

Marketing Dynamics in Technology-Based Industries: Pioneering Advantage, Customer Experience, and Adaptive Pricing

  • Kalyanaram G
Springer India, (2013), 213-222
DOI: 10.1007/978-81-322-0746-7_18
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Abstract

… Customer experience, value, and service are important in all industry sectors and across product life-cycle stages … When firms are in growth phase, the value of customer experience and service is likely to be viewed differently …

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Kalyanaram, G. (2013). Marketing Dynamics in Technology-Based Industries: Pioneering Advantage, Customer Experience, and Adaptive Pricing. In Driving the Economy through Innovation and Entrepreneurship (pp. 213–222). Springer India. https://doi.org/10.1007/978-81-322-0746-7_18

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