Blog site profiling through influence style detection

Abstract

In this paper, we characterize blog site influence by detecting their engagement style, persuasion style, and persona. Specifically, we propose comparative text similarity methods to measure the influence styles among linked blogs, and use sentiment analysis to detect the persona of a blog site. Two influential blog sites were analyzed in our study. In contrast to previous studies based on a limited influence scope, which indicated similar influence-level for both blog sites, our proposed approach gave in-depth profiles that differentiated the two sites in terms of their influence styles. © 2012 Springer-Verlag.