How to find a recipe for success of popular smart phone applications

Abstract

The number of smartphone appliances is increasing rapidly. However, it is divided into a popular application and an application not so popular. There must be some recipe for success in the application that is gaining popularity and continuously using by customers. We investigate the recipe for success below 4 steps. (1) Select multiple application categories and target applications to be surveyed (2) Each group conducted interviews with users of target applications, Extract hypotheses of value and goodness by comparing multiple selected applications (3) Perform questionnaire survey for users of target application and compare and verify hypotheses of value and goodness (4) Perform comparative measurement using the physiological index while using the target application, and extract differences unconscious but feeling. As a result of questionnaire survey, we can find popular application has value or strength and that is the reason people tend to use continuously. As a result of physiological measurement, we can find some hint related to value or strength we find from questionnaire survey. This result comes from half year workshop of Master’s Program, so we can find more useful and practical knowledge can get from more deeply study.