Due to shortened technology and product life cycles, companies need to introduce new products and services in shorter periods. Companies that best meet changing demands or take markets in new directions are more likely to have long-term success. Furthermore, companies need to attract external capital to finance operations and projects. More and more, external financiers assess companies on their innovativeness due to the fact that these companies promise the highest return on their investments in the long run. © 2010 Springer-Verlag Berlin Heidelberg.
CITATION STYLE
Krostewitz, A., & Scholich, M. (2010). Modern valuation approaches for corporate innovation activities. In Innovation and International Corporate Growth (pp. 263–280). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-10823-5_16
Mendeley helps you to discover research relevant for your work.