Abstract
The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.
Cite
CITATION STYLE
APA
Deleersnyder, B., & Dekimpe, M. G. (2017). Business-cycle research in marketing. In International Series in Operations Research and Management Science (Vol. 254, pp. 361–384). Springer New York LLC. https://doi.org/10.1007/978-3-319-56941-3_12
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