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Book Chapter

Wine Plus Tourism Offers: It Is Not All About Wine—Wine Tourism in Germany

  • Dreyer A
Springer International Publishing, (2019), 399-421
DOI: 10.1007/978-3-030-00437-8_26
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Abstract

This chapter deals with wine tourism in Germany. Currently, the perception of wine is changing due to modern wine marketing concepts of a new generation of winemakers which include wine tourists as a target group. Facts about all 13 German wine regions and their...

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Dreyer, A. (2019). Wine Plus Tourism Offers: It Is Not All About Wine—Wine Tourism in Germany. In Wine Tourism Destination Management and Marketing (pp. 399–421). Springer International Publishing. https://doi.org/10.1007/978-3-030-00437-8_26

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