Advertising Strategy of Coca-Cola at Coca-Cola Beverages Pvt.Ltd

Abstract

The study has helped me to measure the consumer awareness and impact of Advertisement on consumer buying decision. Study has made me to identify and understand the role of different media channels in advertising strategy. The coke advertisements are understandable and genuine. The large participants in the study said that they read coke ad in Eenadu. Star Gold occupied the first place in Hindi TV Channels and Teja TV stood first in Telugu T V channels. Though the Company performance is good it should pay more attention on designing innovative and unique advertisements.