Media processes of communicational management, information transparency and the incidence of TIC

Abstract

The following article is based on the study and application of process maps to measure the effectiveness of communication and information in the organizations of Northern Ecuador. Meanwhile, a descriptive methodology supported mainly by analytical, qualitative and quantitative methods is used. The importance of the systematization of well-structured tasks in the organizational context is assessed. Hence, communication in Ecuadorian companies has somehow overcome staleness, achieving an innovation in terms of the development of strategic objectives. Behind this visible change are the information and communication technologies that allow the establishment of new and novel ways of transmitting and receiving messages. As a result of this research, a proposal is considered for the communicational management by processes, based on a global reality that leads to new mechanisms for transparent messages.