Quiver

Abstract

This research aims to demonstrate the feasibility of integrating a "Wine Route in Querétaro", by the right use of the natural and cultural resources of the region under a cluster concept, product of the integration of touristic resources and services of a region, related to wine, through a route that provides knowledge and experience among the tourists and enjoy the culture of wine in the wine region of Queretaro ( municipals of San Juan del Rio, Ezequiel Montes, and Tequisquiapan,) who along with wine-related activities such as tours of wineries, festivals, alternative tourism and quality tourism plant generates a tourist product based on the enjoyment of experiences. The marketing brings support to the develop and dissemination of this route.